Spain
Yell Publicidad, previously known as TPI, began its activity in 1967, and is now the leading provider of directory services in Spain.Yell Publicidad's main business is the sale of printed classified directory advertising. Its principal products are Páginas Amarillas (yellow pages) and Páginas Blancas (white pages). Other printed products are Páginas Amarillas para el Coche (yellow pages for the car), and ‘NAN Construccion’ a business to business directory for the construction sector.
Yell Publicidad published 97 Páginas Amarillas and Páginas Amarillas para le Coche directories in the 2008 financial year in Spain, distributing more than 16 million copies.
Yell Publicidad’s commercial strategy ensures it adapts its products and services in line with new technologies. It has rapidly developed a strong internet presence, offering both online yellow pages and online white pages, as well as specialised sites such as a street guide, and guides specialising in areas of popular interest - hotels and restaurants. Yell Publicidad is also a pioneer in the development of useful content for new communication channels, such as wireless hand-held devices.
Yell Publicidad was the first company to take advantage of the liberalisation of the telephone information services in February 2002, enabling it to position its 11888 service at the forefront of the market. Today, Yell Publicidad is one of the market leaders in the sector, with almost 41 million calls handled in the year to 31 March 2008.
