1990-1999
| 1992 | |
| Launch of Database Development Services (DADS) Talking Pages rolled out across the UK with 9 regional telephone numbers | |
| 1993 | |
| Single national number for Talking Pages launched at local call rates 0345 600 900 | |
| 1994 | |
| Nationwide Freefone number for Talking Pages 0800 600 900 Business Database 'Data on Disc' developed for the PC market | |
| 1995 | |
| The Business Database launch 'On Line Analysis' Nationwide Film & Cinema service launched on Talking Pages | |
| 1996 | |
| Yell.co.uk, our internet service, is launched Yell Awards launched to raise standards in web publishing | |
| 1997 | |
| Launch of YellowPoint, a geo-coded business location dataset from The Business Database Transactions launched on 'Shop Yell' on Yell.co.uk | |
| 1998 | |
| Business Pages launched in Scotland Yellow Pages trials colour: spot green, spot red & white knock out New look Yellow Pages published in Northern Ireland Launch of Yellow Pages tube train | |
| 1999 | |
| Launch of 'Homesight' on Yell.co.uk National roll-out of new look Yellow Pages directory National roll-out of white knock out Yellow Pages publishes the new Gloucester and Swindon directories - the first in a series of product development changes to suit User and Advertiser needs |











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