118 24 7
118 24 7 is Yell’s 24 hours a day, seven days a week, multi-award winning* telephone-based information service that targets callers seeking information on businesses and services over the phone. Our ‘Talking Pages’ product was launched nationally in 1994 and was replaced by “Yellow Pages 118 24 7” in 2003. Now known simply as “118 24 7”, this service provides accurate, up-to-date UK business and residential telephone listings.
Callers explain their needs to trained operators who search our extensive database to find matching products or service providers, or the appropriate business or residential number. Callers then choose to have the number read out, and if calling from a mobile to have it sent by text to their phone, or (for an additional charge) to be connected to the selected number. A link at the bottom of the text message allows callers to access additional information, maps and directions.
118 24 7 has a database of approximately 2.3 million product and service providers, UK-wide residential listings, and detailed information provided by businesses who have taken the opportunity to advertise with the service. For Advertisers, an Enhanced Listing on 118 24 7 provides not only their business contact details, but additional information about their products and services, and other useful information such as opening hours, location, coverage, parking and offers. These details can be updated free of charge at any time by the Advertiser - making the service ideal for promoting particular products and seasonal or special offers.
In March 2009, 118 24 7 launched the TextBack service. For those occasions when making a phone call isn’t appropriate, 118 24 7 TextBack makes it easy to locate and call a late-night taxi, a nearby Italian restaurant, or find out cinema information and film timings. When a customer texts in a request, our operators will quickly locate the information and text it back to them.
118 24 7 implemented a significant advertising campaign in 2009, promoting the theme of ‘Directory Heaven’ on TV, radio and online channels. Further information is available on the Yell UK advertising and promotion page or on the 118 24 7 website where you can discover the inspiration behind the campaign and even download a ring tone of the theme tune.
118 24 7 was awarded “Best UK Service” in 2009* – the fourth time it has picked up this prestigious award. In addition to this accolade, 118 24 7 also won “Best Marketing Campaign” and “Customer Service Agent of the Year”.*
Most UK businesses can have a free listing in Yellow Pages, Yell.com and 118 24 7. You can request one online at the Yell Direct website or by calling 0800 555 444.
* Best UK Service 2009, Best Marketing Campaign 2009, Customer Service Agent of the Year 2009 awarded at the 118 Tracker Information Innovation Conference & Awards.
The examples below show how our service can be used.
 | | |
Service demonstration videos | ||
| Document title | Available in the following formats (click on the preferred icon to begin download) | |
'Vets' |  | |
'B and B' |  | |
Calls to the 118 24 7 service cost 30p per minute with a 81p connection charge from most landlines. Network charges vary. Texts to 118 24 7 charged at standard network rates, replies cost £1 per text. Customer service: 0800 900600. Rates correct at time of publication - June 2010. |  | |
- Access your Yell account
- Advertising rates
- Advertisement policies
- Request a free listing
- Terms & conditions
118 24 7 - our operators do the searching for you
Bookmark with:
> what are these?