Attention Small and Young Businesses - 29 June 1999
In a bid to help small and growing businesses get ahead, Yellow Pages has produced two comprehensive business advice videos, "The Business of Starting a Business" and "The Business of Growing a Business."Presented by Carol Vorderman, the videos feature practical advice from people already successfully running their own businesses. As well as basic tips on marketing and customer relations, they contain invaluable advice from experts in IT and finance to help any business, whatever the size, develop a coherent marketing strategy.
A no-nonsense guide to straight-forward business practices, the videos look at thriving businesses which have all taken crucial steps towards growth and development. By asking customers what they want and why they buy from them, watching what competitors are doing, where they are in the market and how the market itself is moving, they have each maintained a competitive edge.
Carol Vorderman, says: "Keeping a small business profitable is really tough. Knowing who your customers are, giving them the best service possible, and knowing how to spread the word about yourself are essential for a business to grow."
Kathy Riley British Chamber of Comerce Commercial Director, adds: "Maintaining the momentum of a growing business in an increasingly competitive environment needs careful planning. These videos contain indispensable advice for those who have just started in business or are just thinking about taking the plunge."
Each video also comes with a handy pocket-sized brochure, outlining key points on everything from writing a business plan to advice on expansion. The brochure also contains a useful reference guide to business associations aimed at supporting small businesses, to help organisations take their next crucial step.
(Publication) has 200 free sets of Yellow Pages business advice videos to give away to the first 200 readers who send their name and address on a postcard to: Yellow Pages Business Advice Video Offer, Albert House, 27 Kelso Place, London W8 5QG, or telephone: 0808 100 1222, specifying whether you are an established business or whether you are thinking about starting a business.
